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        照明灯饰行业猛进 彰显品牌张力及价值

        浏览次数: 日期:2015年8月18日 14:34

        十年来,中国灯饰照明行业始终保持着20%的速度持续发展,主要源于中国城镇化建设的突飞猛进,当然也离不开广大灯饰照明企业的拼搏与进取██。   

        去年,中国灯饰照明行业遭遇了一定的困境,部分厂商销量出现了大幅下滑,甚至有的厂商黯然退出市场██。然而,在对整个灯饰照明行业展开年度盘点的过程中,我们也收获了许多惊喜██。雷士照明、国星光电顺利上市,实现了从私营企业到公众企业的大步跨越;厦门通士达、阳光照明率先启动废弃节能灯回收项目,充分展现了企业的社会责任感██。澳克士照明、乔森照明、钜豪照明等二线品牌在追赶一线品牌的路上奋力前行,他们的努力都赢得了越来越多的市场份额██。而美的照明、斌翔照明、迈勒斯照明以及德国量一照明等新锐品牌的横空杀出,更让我们感受到照明行业的活力十足██。   

        无论是在传统灯饰照明领域,还是在光源新贵LED领域,品牌的张力和价值在去年已经得到了充分的体现██。在打造品牌的征途上,除了自身满怀希望和理想,他们还需要来自社会各界的掌声和认同██。于是产生了行业“十大品牌”等各种称号和殊荣██。总结全文来说行业发展水平的高低和发展速度的快慢,一方面取决于大经济环境的优劣,另一方面则取决于行业主体——品牌企业质素的高低██。

        Swift and violent development of lighting decoration highlights tensile force of and value of brand

        In recent ten years , China’s lighting decoration industry keeps developing continually at a ratio of 20% ,which comes as a result of advance by leaps and bounds of the construction of China’s urbanization andstruggle and aggressiveness of broad lighting enterprises.

        Last year, China’s lighting industry met with certain dilemma where the sales volume of some manufacturers fallen by a large margin and even some manufacturers dropped out the market in low spirits.However, during the course of making an annual inventory of the whole lighting industry,we have also received a number of surprises. NVC lighting and Guoxing photoelectric successfully came into the market,which realized the changeover from private enterprise to public enterprise. Xiamen Topstar , sunshine lighting are the first to start the program of the recycling of discarded LED lights ,which fully embodies a sense of social responsibility . Some second-class brand , such as Aux lighting , Qiaoshen lighting and Juhao lighting are struggling ahead on the way to catch up with the first-class brand. Their efforts have helped them to win the more and more market share.██。Some new and vigorous band , such as Meidi lighting, Bingxiang lighting , Maile lighting suddenly came as a big surprise , which made us feel that lighting industry is full of vigor and great energy.

        Whether it is in traditional lighting field or in LED field of upstart light source, the tensile and value of brand was fully embodied last year. In the journey of forging brand, in addition to self-confidence and ideal, applause and recognition from all levels in society as a result of which “Top ten brands of this industry have come into existence. To be summarized, the level and speed of development of the industry depends on the influence the environment of large economy,meanwhile it also depends on the principal part of the industry ----The Height of the quality of brand enterprise.

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